Mission / Vision / Values
Our Mission
To engineer and deliver world-class ride control solutions that enhance comfort, safety, and performance across every journey. We are committed to creating products that combine advanced technology, consistent quality, and real-world reliability — empowering our customers, partners, and communities to move with confidence.
Our Vision
To be amongst the Top 5 shock absorber manufacturers in the world. Redefining ride comfort for a new era of mobility. We aspire to set global benchmarks in ride control technology through continuous innovation, sustainable manufacturing, and deep collaboration with OEMs, aftermarket partners, and mobility leaders worldwide.
Our Values
Rooted in the ANAND Way, our values guide how we think, build, and grow:
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Customer First – Solutions designed around real needs and real roads
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Engineering Excellence – Precision, performance, and reliability in everything we do
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Integrity & Accountability – Honest, transparent, and responsible conduct
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Innovation with Purpose – Technology that improves comfort, safety, and sustainability
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Collaboration – Strong partnerships across customers, teams, and global allies
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Social Responsibility – Ethical practices and positive impact on society
